Nonprofit Constituent Relationship Management (CRM)
We develop strategies for nonprofit organizations to better manage, and engage with, constituent relationships. The discipline of CRM, when considered holistically, extends far beyond the technology to include everything from strategy to staffing. Increasingly, CRM systems are viewed as cornerstone technology platforms upon which broad parts of the organization rely.
Build Consulting believes that, for organizations to thrive, they must consider that:
- The definition of a customer/constituent is expanding to include not just donors and activists, but also employees, board members, and other internal constituents who require an intentional, thoughtful, and strategic approach to CRM.
- CRM extends far beyond just technology, and includes strategy, business process efficacy, data collection and management, and staffing.
- Effective CRM includes considering how constituents directly experience your organization via online and digital channels.
Build Consulting positions your organization to better understand and respond to the needs and wants of your constituents. We have deep experience that spans working with and for nonprofit organizations, technology vendors, and serving as independent advisors and strategists for nonprofits.