“CRM” stands for “constituent relationship management.” It is borrowed from “customer relationship management” in the for-profit sector.
CRM is a set of processes for managing and engaging with constituents—often supported by one or more technology systems. These technology systems might also be described as “products,” “platforms,” “software,” or “solutions.”
A nonprofit’s constituent relationship management system(s) might support obvious processes like fundraising, marketing, and engagement. But those systems might also support human resource management and financial management (among others). Each nonprofit thinks about constituent relationship management (and the systems that support it) differently.
To learn more about non-profit CRM, visit the constituent relationship management section of our blog.